Blog Layout
To consistently generate a steady flow of new clients, you need a digital marketing strategy that’s designed for today’s marketplace.
In spite of unusual circumstances, the real estate market is still booming. The number of interested buyers continues to match or outpace inventory, while prices are up and the average time on market is down.
In short, there’s never been a better time to be a real estate agent in Nashville, New York City, or any market around the country. However, you could also argue that there’s never been more competition within the industry.
If you want to stand out and consistently generate a steady flow of new clients, you need a digital marketing strategy that’s designed for today’s marketplace.
5 Digital Marketing Tips Real Estate Agents Should Leverage
Out of all the digital marketing niches, real estate is one of the more unique. It’s a service-based business that involves a unique blend of finances, emotions, and even nostalgia. As such, it commands a high degree of trust and experience. The challenge is finding ways to be visible, yet relatable - professional, yet likable.
There are dozens of effective tactics working right now in your industry, but here are five worth investing in sooner rather than later.:
1. Collect and Share Reviews
According to research from the NAR, 42% of buyers discover their agent by word of mouth. Likewise, 44% turn to the internet first before contacting an agent. But here’s the real kicker: 70% of homebuyers interview just one agent before hiring.
In other words, a large percentage of homebuyers (and likely sellers, too) are using the internet to find an agent. And whichever agent they zero in on, that’s the agent they typically work with.
Want to know the best way to become “the agent” that people see, know, and trust online? It’s all about word of mouth.
If you can collect reviews and testimonials from past clients and then share those via your social media networks, you’re going to connect with people. It might be one, three, or five years before they need an agent, but your steady commitment to sharing social proof will pay off.
2. Get Hyper-Specific With Your Keyword Strategy
As you know, you need content in order to help your website rank on Google. But if you’re using generic search terms like “real estate agent,” or even “real estate agent in Nashville,” your brushstrokes are far too broad.
These days, the only way for a real estate agent to rank on Google is to get hyper-specific with keywords. Longtail, local keywords are the way to go. So if you’re in New York City, you might try something like “the best real estate agent in the Bronx” or “the top NYC real estate agent of 2020.” These are the terms people are searching for - yet there’s far less competition. (Because everyone else is going after the generalized keywords.)
3. Use This LinkedIn Sales Navigator Hack
You might not think LinkedIn is for you, but there are actually some cool features that you may find helpful in finding prospective clients - particularly if you pay for Sales Navigator.
One really neat Sales Navigator hack is to search for people in your local market who have recently had a job change or promotion. These are indicators that this person may be moving and/or getting a salary increase (which could mean a house upgrade in the near future). Connect with them and send a congratulatory note. Make it known that you’re a real estate agent and let things play out as they may.
4. Build an Instagram Following With Original Images
Most business professionals have a hard time connecting with followers on Instagram. (After all, who wants to see pictures of someone entering data into a spreadsheet while eating a cold turkey sandwich in a cubicle?) But as a real estate agent, you have a unique opportunity to share compelling content.
People love houses. And you’re in the business of helping people buy and sell houses. All you have to do is snap pictures of your listings and consistently share them throughout the week. Ask people what they love about the houses and engage. Easy!
5. Build (and Nurture) an Email List
In the day and age of social media, it’s easy to forget about email. But your email list can be a valuable aspect of digital marketing for real estate agents. Commit to building your email list (via clients, referrals, open houses, etc.) and then nurturing that list with informative messages every week. This helps you stay top of mind at all times.
Twice Social: Digital Marketing for Real Estate Agents
At Twice Social, we believe in empowering real estate agents with next-level digital marketing strategies that cut through the noise and generate a steady flow of clients. Please contact us today to learn more about how we can partner with you!
Are you curious about influencer marketing? Not quite sure if it’s right for your brand? Check out these four clues that confirm it’s time to make the jump!
Learn how to identify Instagram influencers and measure the success of your campaigns. 80% of marketers find this strategy effective!
Want to delve into the world of LinkedIn marketing, but not sure where to start? Today you’ll learn how to build your personal brand and get clients with LinkedIn!
Keyword optimization is necessary to ensure your blogs are ranking; however, there is a methodology to incorporating keywords into your blogs.
No two marketing campaigns are the same. Every business has unique digital marketing objectives and goals. But no matter what approach you’re using, or what style or flavor your brand embodies, there are 9 ways to measure digital marketing success.
Morality in marketing—aka “marketing for good”—is one of the highest consumer demands of the modern age. Dollars are more than a number in today’s world; they’re a statement.
When data is communicated properly through the context of a story, it helps create meaning and inspire action. For marketers especially, there should be no compromise.
Twice Social’s CEO, and former runway star, Emily Sandberg Gold made her return to the catwalk for Prada's FW 22 collection celebrating the history of women. She became one of the faces of the campaign, with her image in a bright-pink coat featured in Vogue.
We're in an age of conscious capitalism. Adam Smith’s rational self-interest doesn’t fit anymore when we all know the power of our dollars can be put to social good in addition to purchasing products that fulfill our needs.
The traditional approach to brand development starts with the brand and then goes after the customer. Unfortunately, this resource-intensive approach often comes across as irrelevant and tone-deaf.
The correct approach to brand development is to start with the ideal customer in mind and then develop branding that resonates with the target audience. And the best way to do this is by getting serious about target personas.
