THE IMPORTANCE OF PRIMARY KEYWORD OCCURRENCE FOR RANKING

Once you’ve identified the primary keyword you want to rank for it’s important to seamlessly incorporate it into your text. Experts suggest utilizing the word in 2% of your text (or twice every 100 words). The most important thing to remember is to avoid unnatural use of the keyword or you will get flagged for “keyword stuffing.”

ARE SECONDARY KEYWORDS NECESSARY TO RANK?

So what about secondary keywords? Secondary keywords are beneficial because they will help support your primary for marketing purposes and “latent semantic indexing.”  It is highly unlikely that a page will rank for various words and phrases—so it is important to continue focus on your primary secondary keywords will flow naturally.

SEO Book writes:

“The [LSI] method examines the document collection as a whole, to see which other documents contain some of those same words. LSI considers documents that have many words in common to be semantically close, and ones with few words in common to be semantically distant.

When you search an LSI-indexed database, the search engine looks at similarity values it has calculated for every content word, and returns the documents that it thinks best fit the query. Because two documents may be semantically very close even if they do not share a particular keyword, LSI does not require an exact match to return useful results.” 

Essentially, incorporating a secondary keyword will help Google better crawl your blog for appropriate indexing. The usage rate is not important, but relevance is.

USING ‘STOP WORDS’ TO YOUR ADVANTAGE

If you are having trouble incorporating a keyword phrase into your content without it seeming repetitive—you can utilize “stop words.” Search engines often ignore these words since they are commonly used in text. This will help you change up your keyword phrasing without hindering your SEO efforts, and it will also keep your text readable to the user.

For example, if your primary keyword phrase is “SEO Experts Nashville”—You could restructure the phrase using stop words to make your sentences more fluid. Here are two examples:

1) Twice Social provides SEO experts for Nashville businesses.

2) SEO experts in Nashville with proper education are difficult to find.

IT’S TIME TO START RANKING

These are some beginner tips to help your blogs rank and get your webpage seen! Start incorporating these methods into your content and stay updated on our blog for more SEO and marketing tips to keep your business on top.

Contact Us for help getting ranked online today!